« the story of DMV.org | Main | MoneySupermarket.com $2 billion ipo? »

August 01, 2007

Disney buys ClubPenguin.com

OK, so another website sells. The odd thing is, that makes 2 this week. Selling for about the same price. ClubPenguin.com sold, according to CNBC, for $350 million cash. However, there were some aggressive incentives that might push the total price up to $700 million.

Not the same kind of play as Business.com, which I believe was largely built by the value of its domain name. ClubPenguin.com has 12 million members. So its another case of a media firm, this time Disney, buying eyeballs on the internet.

Penguins anyone? Read an interview with the CEO at paidcontent.org

More details on the transaction at techcrunch.com. Apparently ClubPenguin.com has 700,000 subscribers and 12 million registered users.

Posted at 01:51 PM in Acquisitions and Mergers |

|

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e3981d4385883300e3933485af8834

Listed below are links to weblogs that reference Disney buys ClubPenguin.com:

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment