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April 12, 2009

Another PPC ad study on effect of Generic domains on click through rates

A white paper recently published which compares the results of click through rates using PPC ads, varying only the display url, has found similar results to the the marketing study we recently reported on.

The white paper, published by MemorableDomains, found that the exact same PPC text ads, produced up to 105% greater click through rates when the generic domain used matched the search term of interest.

Posted at 10:13 PM in Research and Statistics |

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