In what appears to be the largest domain transaction to date, Insure.com has been sold for $16 million. Insure.com Inc., a publically traded company (Nasdaq ticker: NSUR), will change its corporate name to Life Quotes, Inc. and will continue its business. Revenue from the asset sale transaction, will be recorded as a one time extraordinary gain.
The buyer? QuinStreet, who recently acquired internet.com for $18 million. According to their description at aboutus.org as "a pioneer in pay-for-performance marketing and lead generation" it would appear their intention is sales lead generation.
Insure.com was acquired in December 2001 for $1.6 million.
TechCrunch covered the news, and has become much more active tracking big ticket domain sales of late.
