Walgreens bought drugstore.com for $409 million, and it included other website brands, such as Beauty.com, Skinstore.com, VisionDirect.com.
Of course drugstore.com was much more than name, it was a real business, with $456 million in sales/revenue last year. But it started originally as an idea, based on a generic domain brand. And it worked.
Here is what Walgreen's said about the acquisition:
http://techcrunch.com/2011/03/24/boom-walgreens-buys-online-retailer-drugstore-com-for-409-million/
Walgreens President and CEO Greg Wasson, commented:
“This acquisition offers a unique opportunity that will provide us immediate access to more than 3 million savvy, online loyal customers, and will allow us to move even closer to our existing customers through relationships with new vendors and partners, adding approximately 60,000 products to our already strong online offering. Importantly, drugstore.com’s well-recognized presence in the health, personal care, beauty and vision categories, including such strong websites as drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com, will complement and extend many of our own multi-channel initiatives that have been driving growth in our business.”
Drugstore.com will maintain separate branding of its websites after the merger closes.